Chris Speakman | Art Director & Designer

Led a team in creating WB Mason’s first ever Brand Guidelines and Graphic Standards. Includes guidelines on brand marks, fonts and colors. Also researched and implemented Brand voice, Brand Filters and Brand Personas amongst many other identifiers.

A big part of my role at WB Mason is to design the digital marketing campaigns that get emailed to existing and potential customers. These “Blasts” are targeted and generate a large revenue stream for the company so they are viewed as crucial.

A big part of my role at WB Mason is to design the digital marketing campaigns that get emailed to existing and potential customers. These “Blasts” are targeted and generate a large revenue stream for the company so they are viewed as crucial.

A big part of my role at WB Mason is to design the digital marketing campaigns that get emailed to existing and potential customers. These “Blasts” are targeted and generate a large revenue stream for the company so they are viewed as crucial.

Designs for the covers of W.B. Mason’s flagship catalog: A.L.P.S. for 2018 & 2019. Our branding for the entire year was based on these designs so it was an honor to have my work selected.

Created in Adobe After Effects, this is a social media paid ad in collaboration with partner Sharpie Pens.

Created in Adobe After Effects, this is a social media ad paid for by our vendor partner Sharpie

Part of my role at WB Mason was to create a cohesive set of graphics for their various social media accounts. Some were announcing giveaways, others were celebratory or just plain fun. All promoted our brand awareness.

Graphics designed, illustrated and printed for industry consumer shows at Foxwoods and Fenway Park.

Various “Brand Store” landing pages designed and coded for the WB Mason website. Each page highlights a specific vendor’s product line and services. Initially designed in Adobe XD and Photoshopo.

The cover for a multipage print & digital document designed to help sales people in the field promote our shipping and packaging products. Being a sponsor of Major League Baseball, the theme fit.

A print collateral piece to be used by the WB Mason sales team.

Print piece created to support sales in the Food-service Industry

Designed to feature the partnership between Hewlett Packard and W.B. Mason

One example of many digital banners used on WB Mason’s website and social media channels. This one was used during Covid 19, to announce the new option of residential delivery.

A digital recruiting piece to promote the hiring of W.B. Mason drivers

WB Mason Collateral intended to announce the new online customer dashboard. I was tasked with designing and illustrating with a custom science fiction style

A tr-fold brochure created as a direct marketing piece for Sargenthouse Studio, a full service design studio.  This particular piece was targeting the food service industry for design work.

I designed and illustrated the cover for the 2013 Beckett Sports Card Monthly "Art Issue".  Beckett is the industry leader in sports card collecting having been in circulation for 35+ years.  Sold in newsstands nationwide.

Tasked with creating a business card template that can be replicated for the entire company.

Custom icons designed for Educational publisher Allyn & Bacon's E-book series.

A packaging design created to revamp an existing brand.  I needed to create a template that could be applied to dozens of products.  Healthy Life Snacks are sold in convinience and grocery stores all over New England.

Hired by Dunkin' Brands to create a New England wide gift with purchase featuring illustrated Boston Red Sox players.  5 Million posters were printed and distributed in every Dunkin Donuts in New England.  Posters were officially licesned by Major League Baseball and the Major League Baseball Players Association.

Commissioned by vodka start-up "Weird Vodka" to conceptualize and design a front and back label for a new brand of spirits.  Tasked with creating an edgy & provocative yet classic looking label that tells a story.

Limited edition screen-print sold at retail, online and through eCommerce partners.  Officially licesned by the Elvis estate.

Still one of my favorite pieces, this was designed for Elderhostel (now known as Road Scholar) as the annual report for the decades old not-for-profit educational travel company.

I was commisioned by Major League Baseball to design the program cover of the 2011 MLB All-Star game that took place in Phoenix, AZ.

Created as officially licensed memorabilia in an age of digital tickets.  Licensed by both The NBA and The NHL.

NHL licensed book used to house game used tickets.  I designed it in a vintage style with the ability to create a template that would work for any team in any league.